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The Tipping Point: How Little Things Can Make a Big Difference
by:
Malcolm Gladwell
January 07, 2002
2.
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by:
David Meerman Scott
November 03, 2008
3.
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
by:
Noah J. Goldstein
,
Steve J. Martin
,
Robert B. Cialdini
June 10, 2008
4.
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Buyology: Truth and Lies About Why We Buy
by:
Martin Lindstrom
October 21, 2008
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Sway: The Irresistible Pull of Irrational Behavior
by:
Ori Brafman
June 17, 2008
6.
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Marketing Management (13th Edition)
by:
Philip Kotler
,
Kevin Keller
March 06, 2008
7.
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by:
W. Chan Kim
,
Renée Mauborgne
February 03, 2005
8.
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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
by:
Neil Fiore
April 05, 2007
9.
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Influence: Science and Practice (5th Edition)
by:
Robert B. Cialdini
August 08, 2008
10.
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
by:
Chet Holmes
June 21, 2007
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