Product Description: The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
Customer Reviews
Average Rating:
Rating: - Solid concepts
This is one of only a few type books that I have read and was one of the most enjoyable. The concepts of typography are presented in an easy to follow flow and language that anyone can understand while ... Read More
Rating: - Fun and interesting
A fun book to read to learn about how types we're created (author and history).
Really like it.
I guess only people in the graphic design world will like this book.
Rating: - entertaining
A nice book for bathroom reading, but hardly a desk reference or textbook caliber tome. Look for "Design form and Communication" by Rob Carter for a more thorough source on all things type related. Pick ... Read More
Rating: - A solid book for type - with a twinge of humor
I like this book a great deal. The next time I have a chance to use this in a class (to teach) I will. There are lots of good examples, the language is clear, and it's not too ethereal or esoteric. I think ... Read More
Rating: - Strange, superficial overview of type-related topics
I love type, but I lack an educated background on its use. I was so looking forward to learning about such details as when to prefer a sans-serif versus a serif in certain situations, how people react to various ... Read More
- entertaining
- A solid book for type - with a twinge of humor
- Strange, superficial overview of type-related topics