Product Description: The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
Customer Reviews
Average Rating:
Rating: - Round hole square peg
I guess I picked up this book too late as most of what is written seemd fait accompli and some parts seemed to try to make the facts fit the model.
Rating: - A superb book
Although I try to keep up with hot business books, I missed this one when it was climbing the NY Times Bestseller ranks in 2006. I heard about it in a Q&A session on LinkedIn and decided to read it. Chris ... Read More
Rating: - Good but a lot of it was from the blog
The book was pretty informative however a lot of the information that was in it I found a duplication from what was posted on the author's blog. There is a lot of fuel for thought in deciding what kind of ... Read More
Rating: - What a bunch of nonsense!
I purchased this book and was expecting a much better read. This is just another bunch of self proclaimed babble from someone trying to promote himself as an expert.
Rating: - Very Thought Provoking
This book was recommended to me by a business friend. I am interested in starting an internet business and operate within what Chris Anderson describe as "The Long Tail" of my business sector. Armed with the ... Read More
- Round hole square peg
- A superb book
- What a bunch of nonsense!