Product Description: Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?
With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
Customer Reviews
Average Rating:
Rating: - Excelent buy - worth it a MILLION BUCKS
You will probably change you attitude and will want to work for SOUTHWEST after reading this book.
Excelent.
Luiz
Rating: - Light, yet educational read!
Not suprisingly, this is a little different than the traditional "how to" books you might otherwise read. However, the ideas in here are creative and many were new for me. Lots of operational and communication ... Read More
Rating: - The crazy culture of Southwest Airlines
Kevin and Jackie Freiberg began studying Southwest Airlines when Kevin was a doctoral student. This lively, funny and, at times, moving book is full of information about the origins of Southwest Airlines, what makes ... Read More
Rating: - Such a great story, everyone should read it. Especially anyone interested in business.
Yeah, this is a business book, but it is a lot more of value and is a lot more fun than most of them. Get it, read it, think about it, and enjoy it. The title has multiple meanings. It refers to Southwest's policy ... Read More
Rating: - NUTS!
This book is a must read for anyone in the business world. Herb's theories and ideas should be mirrored by anyone in or out of the airline industry.
- Excelent buy - worth it a MILLION BUCKS