Product Description: Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty�from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. .
Customer Reviews
Average Rating:
Rating: - Excellent
Product delivered on time and in Superb Condition. Though used - it felt it was brand new..
Rating: - The Intended Audience...
I didn't really think this book revealed anything that was a surprise for someone at the intermediate marketing level. For example, the idea that if you give a product a bad name it will not sell is sort ... Read More
Rating: - This is a class textbook, and I just started
I just started this class, so far the text looks fine. If I was through
the book I could see why, I'd get an e-mail to reveiw it. First Chapter seems O.K.
Rating: - Delivered Very Fast!
Product arrived within a few days and was just as described. I was very pleased with the prompt arrival and the excellent condition of the book. Just what I needed for my marketing class at a price $60 ... Read More
Rating: - It could change your life!
Wow, after reading this gem you will learn things like if you pick a bad name for a product - it won't sell!
Shocking secrets of marketing revealed in this tome!
- Excellent
- The Intended Audience...